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INVESTOR BRIEF · 2028 CYCLESHIPPED · REVENUE-READY

THE AI NATIVE
CAMPAIGN OS.
CONTENT, FUNDRAISING,
VOLUNTEERS — ONE LOGIN.

CivicRoot is a nonpartisan campaign operating system with FEC and 50 state compliance built into the schema — for down-ballot campaigns, PACs, and advocacy orgs that want a modern stack.

Today's category leaders were built in the 2000s. CivicRoot is AI native from day one: every canvass clip, endorsement, and event flows through one shared data layer. Our nonprofit arm reaches millions of voters directly — free top-of-funnel that legacy tools can't touch.

// Shipped

3 modules in production

Studio · Rally · Assembly · not a deck

// Market

500K+ races · $1.6B

Down-ballot campaigns, PACs, and advocacy orgs

// Structural moat

Compliance-native + AI native

50 state FEC engine · unified data layer

$1.6B

US down-ballot campaign tech TAM

500K+

Underserved races, PACs & orgs

50

States covered from day one

3

Products live (Studio · Rally · Assembly)

01 · Problem

THE CAMPAIGN TECH STACK IS STUCK IN 2005.

THE CATEGORY IS PRE-AI

The tools campaigns use today were architected in the 2000s. They're CRUD apps with dashboards bolted on. Meanwhile, campaigns pay agencies $10K–$50K per video that CivicRoot Studio produces in 90 seconds.

FIVE VENDORS, FIVE LOGINS, ZERO DATA FLOW

A typical campaign stitches together a CRM, an email tool, a donation processor, an event tool, and a video agency. Nothing talks to anything else. Every asset is built from scratch. Every audience is re-built manually.

COMPLIANCE IS A LANDMINE

FEC + 50 state limits, itemization thresholds, and disclaimer rules trap treasurers. One over-limit contribution triggers audits. Existing tools bolt compliance on. We build it into the schema.

02 · Solution

ONE AI NATIVE, NONPARTISAN OS.
THREE MODULES, ONE DATA LAYER.

AI Content
$299/mo

STUDIO

Every canvass clip, endorsement, and event → vertical video + captions + district-targeted copy. Auto.

Fundraising
$499/mo

RALLY

Donation pages + recurring + P2P. Compliance-native — FEC + 50 states — schema, not bolt-on.

Events + Volunteers
$199/mo

ASSEMBLY

RSVPs, ticketing, house parties, shifts, walk lists. One login instead of five vendors.

Bundle · $799/mo Save $198/mo

A canvass photo becomes a video. An RSVP triggers a donation ask. A donation milestone auto-generates a quote card. One data layer means every module makes every other module smarter. Every incumbent forces campaigns to duct-tape five vendors together.

03 · Why now · Moat

WHY WE WIN.

The category is due for a rebuild. The tools campaigns use today were architected in the 2000s. LLMs and generative video didn't exist yet, so nothing was designed around them. CivicRoot is what you build when AI is the starting point, not a feature bolted on later.

One unified data layer beats five stitched-together vendors. Content, fundraising, and events all live on the same schema. A canvass photo becomes a video. An RSVP triggers a donation ask. A milestone auto-generates a quote card. That's not possible when your CRM and your video tool are different companies.

Compliance is the switching enabler. We built it first — aggregating donors across 50 state rulebooks, blocking over-limit contributions pre-Stripe, and generating FEC-ready export files — because that's what a treasurer needs before they'll switch stacks. It's a two-year build most competitors haven't attempted.

Compliance is a schema, not a plugin

State-by-state contribution limits, donor aggregation, FEC itemization thresholds — all in the data model.

AI native from day one

Every asset (canvass video, endorsement, fundraising ask) is generated + measured through the same LLM pipeline.

Foundation as growth engine

Free voter tools (Ballot Lookup, Ask AI, Civic Action Lab) reach millions of voters — top-of-funnel for Studio customers with zero paid CAC.

Nonpartisan by architecture

Any campaign, PAC, or advocacy org can use CivicRoot — no ideological lock-in, no political litmus test to buy the product.

04 · Live Product

NOT A DECK — A LIVE PRODUCT.

Click through the tabs below to see the actual AI content pipeline, the compliance engine catching an over-limit donation, the event RSVP flow, and the production schema — all in-page.

// Input · edit anything or pick a preset

Candidate

Race

The moment (what happened, in the candidate's voice)

This calls the same LLM pipeline campaigns use in production. Change any field and re-run — you'll see a different, contextual result every time.

// Output · live-generated

Click Generate to run the pipeline on your input.

05 · Business Model

SIMPLE, SAAS, HIGH-MARGIN.

// Revenue lines

Studio subscription

AI content OS for a single campaign

$299/mo

Rally subscription

+ 3.95% platform fee on donations

$499/mo

Assembly subscription

Events, RSVPs, volunteer shifts

$199/mo

Bundle (all three)

Save $198/mo — expected ~40% of new signups

$799/mo

Merch shop

Foundation-branded, 100% funds free voter tools

One-off

// Unit economics

Bundle ARPU

$9,588/yr

Gross margin

~82%

CAC (Foundation funnel)

$0 (organic)

CAC (paid)

<$600 targeted

Payback

<3 months

Rally take rate

3.95% + Stripe

Compliance-native Rally + AI native Studio create pricing power in a segment that historically bought $50/mo Mailchimp accounts. We're 5–10× that ARPU with 10× the value.

// Traction

3

Modules shipped in production

50

States covered by Rally compliance engine

35+

Community lenses live in Ask AI

8

Curriculum modules · NORTH K-12

06 · Structure

TWO ARMS, ONE MISSION. BUILT TO SCALE.

CivicRoot Inc.C-corp · Investable

FOR-PROFIT SAAS.

CivicRoot Studio, Rally, and Assembly. Delaware C-corp. This is the entity investors capitalize. All revenue, all subscription growth, all defensibility.

  • Studio · Rally · Assembly subscriptions
  • 3.95% Rally platform fee on donations
  • 82% gross margins
  • Standard SaaS cap table
CivicRoot Foundation501(c)(3) · Growth engine

FREE VOTER TOOLS.

Ballot Lookup, Ask AI, Civic Action Lab, and NORTH K-12 curriculum. Sponsor + donor funded. Separately governed. This is where users first discover CivicRoot — feeding paid Studio customers.

  • Millions of voter interactions (organic funnel)
  • Grant + sponsor funded (no dilution)
  • 50-state coverage from day one
  • Brand credibility incumbents can't match
07 · The Ask

WHAT WE'RE RAISING FOR.

// Round

SAFE · SEED

Standard terms · size discussed with partners directly

Runway through the 2028 presidential cycle

The midterms are the proving ground; the presidential is the payoff. Every quarter of build now lands us in front of the largest campaign spend window in US history.

GTM: land the modern-stack buyer

Target down-ballot campaigns, PACs, and advocacy orgs that want AI content and unified data — sell on product, not politics.

Compliance engine expansion

All 50 state SoS integrations + PAC + Super PAC + 501(c)(4) modes

Foundation partnerships

Sponsor pipeline for free voter-tools scale (funded outside the C-corp — no dilution)

// The road to 2028

NOW

Land first cohort of paying customers on the Rally + Studio bundle — active 2026 school boards, municipal races, and ballot committees looking for a modern stack

'26

Use the 2026 midterms as a live proving ground: PAC + Super PAC compliance modes shipped, first congressional campaigns and statewide PACs on Rally + Studio

'27

Case-study campaigns that outraised opponents on Rally; presidential-cycle sales motion in market a full year before Iowa; Foundation crosses 1M voter tool sessions

'28

Fully positioned for the presidential cycle — presidential PACs, statewide races, and (c)(4) advocacy orgs on CivicRoot; Series A on the strength of live revenue during the largest political spend window in US history

Reach the founders directly

hello@civicroot.tech · we respond within 24 hours

CIVICROOT

// The nonpartisan campaign OS · Built for the 2028 cycle

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